Author: “Make my cover look like a bestseller”
Designer: “ No problem how’s this?”
If only it was that easy.
How do you choose a book? This question has been poised numerous times and the most common answer is “by its cover”. The cover design of a book has always had an important role in it’s marketing, and choosing the design is a complex process. With a growing number of authors self – publishing, understanding the psychology behind this choice is crucial.
Unfortunately in traditional publishing an author’s opinion isn’t always listened to, especially if the vision for their book does not match the publishers marketing strategy. There have been cases of authors leaving publishing houses due to disagreements on the cover art. This rang true to me recently when another blogger recommended the book Selection by Keira Cass; I had previously dismissed this series solely because the cover art projected an image that was ‘girly’ and ‘prissy’. I have now read the book and feel the cover has done the book an injustice.
In the traditional publishing world, there are whole departments devoted to cover design. The publishing houses give a brief to a designer, which usually stipulates that the design should articulate the contents of the book. You’d think this was obvious, but a book might be more suited to a more conceptual design.
A self- published author can be left in a quandary as in how to approach this subject. Authors can emulate the process that the publishing house use, but the main thing is to take time and consider carefully, what you want, as it is your brand.
Some suggestion to get you thinking:
- What is the image/feel you wish to project? E.g. A “Literary” novel cover is often understated, serious and elegant, withy heavy weighted paper and considered fonts.
- Decide on your budget. Can you afford to hire a graphic artist? If you have a large budget then Chip Kidd is the designer you want, probably no.1 in book cover designs at the moment. Have a look at his gallery www.chipkidd.com/gallery If you have a small budget approach some design schools and see if a students work catches your eye and negotiate with them.
- Look at current trends I personally do not like this. Remember when “Twilight” became a phenomenal success and every book following had a black cover with a single image.
- Do some market research, get a group of beta readers and have them read your book and give feed back on a selection of cover designs.
- Research psychology of colour and the emotions it creates.
- Research graphic/art techniques. For example the eye is drawn firstly to the top left hand corner of an image and then moves in a clockwise direction. This might affect your placement of images.
- Look up The Golden Mean/ Fibonacci Sequence used by artists for centuries. Many advertisers also use this technique.
If anyone has some suggestion on cover design please share.